Darker than Dark

Explores the darker, more mysterious side of human existence. In this direction, night is embraced as a time of activity, whether physically, or mentally through deep dream states.
For beauty, the palette is inspired by moody blues, reds and purples of dusk and evening.
The “Darker than dark” trend focuses on darker colours and sophisticated looks, with blue, grey and dark ruby paired with moonlit brights of green/blue, shimmery metallic and warm orange. These colours work well for dramatic looks, red can be used to give collections a more luxurious feel and are perfect for the holiday and party season.